RSPCA Australia

Mobile-first user experience & user interface design for the RSPCA’s Knowledgebase site.

About RSPCA Australia

RSPCA Australia is the national body for the RSPCA federation – an independent, community-based charity providing animal care and protection services across the country.

Project overview

Project description

RSPCA Knowledgebase is an online resource for evidence-based animal welfare science. It is a separate site to RSPCA Australia’s main site.

I was given the task of redesigning the Knowledgebase website for mobile optimisation with the goals of increasing engagement and dwell time, increasing findability generally, but specifically for pet care and adoption information, and reducing friction between the two websites.

MY ROLE
UX/UI Designer

DONE WITH
Magi Creative

The process

Research phase

  • Interview with key stakeholder

  • Conduct heuristic analysis

  • Conduct competitor analysis

  • Define goals

  • Define problem statements

  • Identify key pain points

  • Create personas

  • Create user scenarios

Design phase

  • Create a site map to catalog core pages, identifying duplications over both sites

  • Sketch rough ideas addressing key user needs

  • Create low-fidelity wireframes for initial testing

  • Create high-fidelity wireframes for user and client feedback

  • Develop prototype for usability testing

create a site map table like here - https://www.ryancrobinson.com/benaroya-research-highlights

Wellways mental health services brochures

User Experience Design (flows solving problems)

Wellways mental health services brochures

Wellways mental health services brochures

Brochure featuring two women talking outdoors, with colorful graphics and the title 'Wellways' supporting community-based wellbeing services.

Hero postcard

Screenshots of a website called wellways, showing pages related to their strategic plan, including the development process, foundational elements, a two-year journey timeline from 2021 to 2023, and a personal service experience goal with a woman smiling.

Strategic Plan 2023—2027 webpages: wellways.org/about-us/strategic-plan-2023-2027

Open booklet displaying two pages with text and images of smiling individuals, and a separate slide titled 'Our 4 Goals' with colorful abstract design.

‘Our 4 Goals’ brochure, part of the Strategic Plan 2023—2027 rollout

Four posters displaying diverse individuals with quotes and goals related to workplace values, featuring colorful abstract backgrounds and the Wellways logo.

‘Our 4 Goals’ poster series for Wellways office sites

A collage featuring a young transgender man named Alister, social media posts, and information about LGBTQ+ support programs by Wellways in Geelong, Australia, with colorful abstract background elements.

Social media tiles — Instagram

Collection of WellWays promotional merchandise, including tote bag, polo shirt, calendar, lanyard, notebook, tent card, banner, mug, and brochures with colorful wave patterns and WellWays branding.

Wellways merchandise