ABOUT ME
I enjoy helping organisations communicate more clearly, build stronger brands and create experiences that people genuinely connect with. Whether it's developing a visual identity, simplifying complex information or improving a digital journey, I'm motivated by finding thoughtful solutions that make a real difference.
Throughout my career, I've worked across health, education, government, technology and the not-for-profit sector, combining strategic thinking with creative execution to solve a wide range of communication and design challenges. Every project starts the same way: understanding the problem, the people and the purpose before exploring the best way to bring it to life.
That curiosity about how people experience design naturally led me into user research and product design. Rather than changing direction, it has expanded the way I approach design—building on my foundation in brand to create digital experiences that are intuitive, engaging and aligned with organisational goals.
Today, I bring together strategic brand thinking, research and digital design to create work that is clear, purposeful and user-focused. From brand systems and campaigns to digital products, I enjoy solving complex challenges through thoughtful, human-centred design.
If you're looking for a designer who combines strong brand expertise with a collaborative, strategic approach, I'd love to hear from you.
When I'm not designing, you'll usually find me camping or bushwalking around regional Victoria with my two dogs.
FUN FACTS
Favourite book
The Count of Monte Cristo
Alexandre Dumas
Favourite podcast
The Rest is History
Episode 440-443. Lord Byron: Mad, Bad and Dangerous to Know
Favourite movie
Interstellar
Directed by Christopher Nolan
Favourite hobby
Gardening
Directed by my two hounds
SKILLS
My skill set brings together brand, UX and UI design, grounded in both creative thinking and practical delivery. I work across the full design process, from research and insight generation through to user flows, wireframes and high-fidelity interfaces, always with a focus on clarity, accessibility and real-world use. Alongside this, I have deep experience in brand identity and visual communication, creating cohesive systems that translate seamlessly across digital and physical touchpoints.
I’m comfortable working collaboratively within cross-functional teams, using an iterative approach to refine ideas, align with stakeholders and deliver thoughtful, well-crafted outcomes. Whether shaping early concepts or supporting implementation, I focus on creating work that is not only considered and engaging, but genuinely effective.
Tools and Software
Adobe Creative Suite
(Illustrator, Photoshop, InDesign, After Effects)
Microsoft 365
Squarespace
Figma, Figma Make, FigJam
UXPilot
AI Prototyping
Miro
,
WORK HISTORY
Wellways
Lead Brand Designer and Brand Manager
May 2019 – Feb 2026
At Wellways I had a dual role. In my capacity as Brand Manager (since 2022) I managed the Wellways visual brand, plus the visual brands of other programs that Wellways delivers: Carer Gateway, Medicare Mental Health Centres and the WES as well as mentoring other designers to ensure brand consistency. As Lead Brand Designer I collaborated closely with the marketing staff to design and produce cohesive, strategically-aligned collateral across all brands and channels.
Monash University
Senior Digital Designer
Oct 2017 – Feb 2019
Embedded within the Strategic Marketing and Communications department, I liaised with the marketing staff to design and produce a wide range of marketing materials for online and offline channels including social media content, university handbooks, event promotion collateral, campaign materials, advertising, reports, presentations and research brochures.
The Sunrise Project
Digital Content Designer
May 2017 – Oct 2017
As the Digital Designer on a national environmental campaign, I collaborated with campaigners and Stop Adani Alliance partners to highlight key milestones, foster community engagement and grow the support base for the campaign and climate action more broadly via all digital channels.
Magi Creative
Freelance Graphic Designer
Nov 2015 – May 2024
While freelancing during this period, I designed GetUp’s Who Controls Our Media?report (2021). At Environment Victoria, I worked as Digital Coordinator, producing multi-channel content for a range of advocacy initiatives. I collaborated with the Nature Conservation Council of NSW to create print collateral for donation drives and supporter newsletters, and developed visual identities and materials for several grassroots movements, including 350.org’s Fix Our Climate Laws and Friends of the Earth’s Climate Election initiatives. I also created online and print assets for the Greens candidate for Melbourne Ports in the 2016 federal election, as well as print collateral for ACT candidates in 2019.
Zayed University & Higher Colleges of Technology (HCT)
University Teacher
Feb 2012 – July 2015
I taught local women graphic design and illustration at two universities in Abu Dhabi in the United Arab Emirates.
Magi Creative
Freelance Graphic Designer
July 2004 – Jan 2012