About
My design journey began over 15 years ago in a small Perth studio, fuelled by a passion for design and visual communication. Since then, I’ve worked with organisations across finance, cosmetics, international development, conservation, education, local government and mental health sectors; with brands including, Natio Cosmetics, World Vision, Environment Victoria, Monash University, the City of Melbourne and Wellways.
For me, great branding and graphic design is so much more than good looks—it’s about translating an organisation’s values and personality into a visual language that people instantly recognise and connect with. It’s where strategy meets creativity, building authentic, memorable and trustworthy identities and collateral that feel consistent across every touchpoint, and clearly communicate the message to the target audience.
If you’re looking for a brand designer who brings collaboration, creativity and clarity to every project, I’d love to hear from you!
When I’m not helping organisations create impactful campaigns and brands, you may find me camping or bushwalking in rural Victoria with my two dogs.
Fun Facts
Favourite book
The Count of Monte Cristo
Alexandre Dumas
Favourite podcast
The Rest is History
Episode 440-443. Lord Byron: Mad, Bad and Dangerous to Know
Favourite movie
Interstellar
2014, Directed by Christopher Nolan
Favourite hobby
Gardening
With the help of my two hounds
Skills
Core Design Skills
I’m a skilled and adaptable visual designer for online and offline mediums including campaign collateral, event promotion, brand development and extension, video graphics, social media content, reports and guides, advertising, signage and more.
I am comfortable interpreting brand positioning and audience insights, translating ideas into visual concepts that resonate with target audiences, while ensuring designs honour the integrity of the brand.
Emerging Skills
I’m currently developing UX/UI design skills, including user research, persona and journey mapping, user flows, wireframing, and building both low and high fidelity prototypes; then running usability tests, iterating based on data and insights, and applying design thinking frameworks to ensure the user experience and business goals remain central to every solution.
Technical and Software Skills
Adobe Creative Suite
- Illustrator, Photoshop, InDesign, After Effects
PowerPoint
Canva
Squarespace
Figma
Miro
Work History
Wellways
Lead Brand Designer and Brand Manager
May 2019 – present
At Wellways I have a dual role. In my capacity as Brand Manager (since 2022) I manage the Wellways visual brand, plus the visual brands of other programs that Wellways delivers - Carer Gateway, Medicare Mental Health Centres and the WES as well as mentoring other designers to ensure brand consistency. And as Lead Brand Designer I collaborate closely with the marketing staff to design and produce cohesive, strategically-aligned collateral across all brands and channels.
Monash University
Senior Graphic Designer
Oct 2017 – Feb 2019
Embedded within the Strategic Marketing and Communications department, I liaised with the marketing staff to design and produce a wide range of marketing materials for online and offline channels including social media content, university handbooks, event promotion collateral, campaign materials, advertising, reports, presentations and research brochures.
The Sunrise Project
Digital Campaigner
May 2017 – Oct 2017
As a digital campaigner on the Stop Adani campaign I collaborated with campaigners and Alliance partners to highlight key milestones, foster community engagement and grow the support base for the campaign and climate action more broadly via all digital channels.
Magi Creative
Freelance Graphic Designer
Nov 2015 – May 2024
While freelancing during this period, I designed GetUp’s Who Controls Our Media? report (2021). At Environment Victoria, I worked as Digital Coordinator, producing multi-channel content for a range of advocacy initiatives. I collaborated with the Nature Conservation Council of NSW to create print collateral for donation drives and supporter newsletters, and developed visual identities and materials for several grassroots movements, including 350.org’s Fix Our Climate Laws and Friends of the Earth’s Climate Election initiatives. I also created online and print assets for the Greens candidate for Melbourne Ports in the 2016 federal election, as well as print collateral for ACT candidates in 2019.
Zayed University & Higher Colleges of Technology (HCT)
University Teacher
Feb 2012 – July 2015
I taught local women graphic design and illustration at two universities in Abu Dhabi in the United Arab Emirates.
Magi Creative
Freelance Graphic Designer
July 2004 – Jan 2012