The WES

A revitalised brand identity for a program supporting the mental health needs of the Latrobe Valley community.

Flyers promoting the WES wellbeing and emotional support space for people aged 16 and over, featuring a group of smiling people sitting outside, with purple, yellow, green, and blue design elements, including images of birds and a QR code.

Project overview

About The WES

The WES (Wellbeing and Emotional Support) is a free service located in Morwell, offering emotional and mental health support outside of regular hours. It is accessible to anyone aged 16 and over, as well as carers and supporters.

The WES service is delivered by Wellways, funded externally.

The work

I led a comprehensive refresh of The WES visual brand, including the logo, colour palette and brand elements, with the goal of creating an identity which would stand out in the community and clearly convey its purpose, while linking subtly to the Wellways visual brand.

MY ROLE
Lead Brand Designer

DONE WITH
Wellways

Exterior view of a colorful building with purple and blue walls, advertising Wellbeing & Emotional Support services, with a large window depicting two birds, and a parking sign in front of the building. A small map shows its location near Latrobe Leisure Morwell in Australia.

The WES site signage, 239 Princes Drive, Morwell, Gippsland, Victoria

Brochure and leaflet for Wellways, a service providing mental health and emotional support. The pamphlet includes information about their services, contact details, and highlights the space for people aged 16 and over to access support.

The WES hero brochure

Flyer for the WES wellbeing and emotional support organization, featuring a group of people smiling and talking outdoors, with colorful graphics and a QR code, providing information about a free support space at 239 Princes Drive, Morwell.

The WES poster

A collage of four colorful images, two featuring quotes in purple and yellow text with bird illustrations, and two promoting social activities with games and arts and crafts.

The WES social media tile templates

Two purple T-shirts displayed side by side, one front view and one back view. The front shirt has the logo 'the WES' with a speech bubble icon and a yellow highlight box containing the text 'wellbeing & emotional support.' The back shirt has a message in white text: 'A free and welcoming space to chat in the Latrobe Valley!'

The WES t-shirts