Medicare Mental Health Centres

Brand launch and rollout for a national mental health initiative.

Collection of brochures and pamphlets from Medicare Mental Health Centres with titles like 'Participant Handbook' and 'Come in for a confidential chat', featuring scenic nature images.

About the Centres

Medicare Mental Health Centres are an Australian Government initiative. They provide a safe and welcoming place for anyone to access free, quality mental health care over extended hours. Wellways is the lead service provider of Medicare Mental Health Centres in Rockhampton, Bundaberg, Gladstone and Sunshine Coast.

Project overview

The work

For the launch of the program in 2025, I collaborated with my marketing team-members to create a cohesive suite of branded materials across all four locations. By thoughtfully interpreting the brand guidelines to reflect the site locations and communities, I developed a range of branded assets including signage, merchandise, operational and promotional materials.

MY ROLE
Lead Brand Designer

DONE WITH
Wellways

Brochure displaying information about mental health services at different locations, including images of nature scenes and a woman smiling.

Medicare Mental Health Centre brochures for all locations

Flyers for the Sunshine Coast Mental Health Centre, featuring images of beaches, forests, and sunset landscapes, with information about free mental health services and support in Gladstone, Queensland.

Promotional flyers for all locations

Open booklet with a photograph of a person walking in a grassy field at sunset on the right page and a brochure titled 'Participant Handbook' with a nature landscape on the cover on the left page.

Medicare Mental Health Centre participant handbooks

Four vertical promotional banners for Mental Health Centres in different locations, featuring scenic nature images and contact information.

Pullup banners for use at events, workshops and within site offices

Window graphics for a mental health center, with images of a beach including sand, ocean waves, and a small island, and text inviting for confidential chat and mental health support.

Sunshine Coast site signage