Fix Our Climate Laws

A distinctive brand identity for a 350 Australia grassroots campaign.

$A collage of environmental protest signs promoting water protection and against fracking, featuring slogans like "Our water is for drinking, not drilling!" and "Frack off!", with illustrations of Earth, a water glass, and a woman with a megaphone.$

Project overview

About the Fix Our Climate Laws campaign

The Fix Our Climate Laws campaign, led by the not-for-profit 350 Australia, advocates for reforms to Australia’s environmental laws to ensure climate change is a key factor in assessing new coal and gas projects. Building on strong grassroots momentum for climate action, the campaign pushes lawmakers to end fossil fuel approvals and strengthen regulations that protect our environment and communities from the impacts of climate change.

The work

I developed the campaign’s visual identity, crafting a suite of brand elements designed to resonate with a socially conscious, diverse young audience in the Northern Territory. The goal was to create a memorable, energising brand identity to launch the campaign both on and offline including editable templates and assets ready for activists to adapt as needed.

MY ROLE
Brand Designer

DONE WITH
Magi Creative

$A collage of five climate change protest posters and illustrations, including messages to fix climate laws, stop fracking, and advocate for stronger water protections in Australia.$

Social media tile templates

Environmental poster with a water scene and illustrations of wildlife, advocating for clean water and climate protection with slogans, a map of Australia, and a call to ask the government to protect water resources.

Campaign poster communicating the goal, the desired outcome, the ask and the organisation

A colorful illustration emphasizing climate action. It features a large sun with the words 'Fix Our Climate Laws' inside a circle with a blue Earth at the center, surrounded by yellow rays. To the right, a smaller Earth has a yellow sun shining above, and three white birds fly nearby. In the foreground, there is a tree with green leaves, a stork standing near two purple flowers, two fish, and a green lily pad. Two yellow labels read 'Safe Climate' and 'Clean Water'.

Brand elements for Canva templates