EV charger opportunity map

Interactive UX prototype helping small businesses assess EV charger investment opportunities using current and forecast EV adoption data.

Project overview

Project description

A personal project, this prototype was inspired by UX research I conducted while working on an EV charging platform. A key insight was that many small business owners were interested in installing an EV charger for passive income but lacked visibility into current and future local demand, making it difficult to judge whether the investment would be worthwhile.

MY ROLE
Product Designer

DONE WITH
Magi Creative

Discover where EV charger demand is growing

A tool to enable visibility over where EV charging demand is growing.

Businesses or individuals who are considering installing an EV charger for commercial purposes can explore current and projected EV ownership alongside existing public charging infrastructure to identify locations where future charging demand may exceed supply.


This prototype helps answer one simple question:
Would an EV charger make sense here?

The map can be used to:

  • View current and forecast EV ownership

  • Compare EV growth with existing charger availability

  • Identify potential charging gaps

  • Explore whether an EV charger could generate additional revenue, attract customers and increase visitor dwell time

*Placeholder data for concept validation purposes

  • This is an unvalidated prototype currently undergoing usability testing.

    The map uses a sample dataset with placeholder EV ownership and charging data, so results are for demonstration purposes only and should not be used for investment or business decisions. Search is currently limited to locations included in the placeholder dataset.

    Future versions will include:

    • Real-world EV ownership and charging data

    • More comprehensive location coverage

    • Charger type and charging speed information

    • Improved forecasting and demand modelling

    • Ongoing refinements informed by user feedback