Carer Gateway
Wellways

A distinctive brand identity for Carer Gateway services, delivered by Wellways.

Group of brochures and flyers for Wellways Carer Gateway, offering free services for carers, including support, counselling, and emergency assistance, featuring images of people and a dog.

About Carer Gateway Wellways

Carer Gateway is an Australian Government program providing free services and support for carers. It is delivered by a range of health and carer organisations across Australia, and Wellways delivers Carer Gateway services from more than 15 locations across Queensland and parts of NSW.

Project overview

The work

Since the launch of the Carer Gateway services in 2019 in collaboration with the Wellways marketing team, I have translated the visual brand into a wide range of assets, across multiple mediums and platforms ensuring a consistent and visually impactful brand presence.

Through the development and execution of a strong, cohesive visual brand identity with a supportive and informative tone of voice and targeted marketing, the Carer Gateway Wellways brand has grown more recognisable within the regions it operates in, increasing awareness within the community that if you are a carer, there is free support available for you.

MY ROLE
Lead Brand Designer

DONE WITH
Wellways

A brochure and a booklet for Carer Gateway and Wellways, featuring information about free services for carers, with a cover image of a smiling man and a woman in a wheelchair.

Hero brochure for carers considering registering for services

Brochure titled "Free support for carers" with an image of two people with a guide dog, colorful graphics, and information about carer support services.

Trifold brochure for carers who have registered with Carer Gateway

A set of colorful flyers for Wellways Carer Gateway, offering free services for carers, including in-person peer support, tailored coaching, emergency support, and caregiver support planning.

Postcard set detailing each of the services

Billboard advertising Carer Gateway with a photo of a caregiver talking to a man in a wheelchair, featuring the service's contact information and logo.

Carer Gateway Wellways billboard in regional Queensland

Collection of twelve colorful roller banners promoting free local services and support for carers, with two banners supporting the LGBTQIA+ community, featuring diverse groups of people, contact information, and website details.

Pullup banners for use at events, workshops and within site offices

Infographic with tips for healthy habits including taking regular breaks, curating your feed, setting boundaries, seeking reliable sources, and practicing self-care, with illustrations of people using digital devices and engaging in relaxing activities

‘Healthy Habits’ campaign about limiting exposure to excessive negative news, targeting carers in Western Sydney impacted by news in the Middle East — social media tiles and flyer

Three digital billboards featuring quotes from caregivers, each accompanied by a photo of the caregiver. The first reads, "There's always someone to listen to you" - Theresa, caregiver, with a smiling woman in a floral top. The second states, "Wellways Carer Gateway changed my life" - Mary, caregiver, with a woman in a black and red top. The third says, "I strongly encourage carers to call Wellways Carer Gateway" - Maggie, caregiver, with a woman in a black shirt with red collar.

Digital screens in shopping centres, part of a brand awareness campaign targeting culturally and linguistically diverse carers in Western Sydney

Collection of promotional items including pens, business cards, a brochure, a bucket hat, a polo shirt, a tote bag, a lanyard, a tent, a flag, and a table covering, all branded with colorful abstract patterns and the logos for Care Gateway and Wellways.

Carer Gateway Wellways merchandise